Right place, right time. So goes the story for the birth of johnnie-O apparel. It was back in 2004 that founder, John O’Donnell, was helping a friend with what might be called a “hobby”. Little did O’Donnell know at the time that this so called “hobby” would turn into what it is today! Growing up […]
Southern Proper
January 7, 2014 By
Style, Tradition and Authenticity are the Southern pillars that inspired the creation of Southern Proper, Haberdashery for the Southern Gentleman. Emilie Claire Howard (fondly known as Emmie) and Reagan Hardy Howell co-founded the company in late 2005 and planted the company’s roots in Atlanta, Georgia. By combining an appreciation for heritage and fashion, they infused […]
